Company Profile

ROWE MINERALÖLWERK GMBH was established in February 1995 by Dipl.-Ing. (FH) Michael Zehe. Specializing in the production, container filling and marketing of lubricants – especially engine oils – the company initially operated from its founder’s domicile in Flörsheim-Dalsheim, Rheinhessen, Germany.

Under the successful management of its sole shareholder and managing director ROWE became established in the market within a very short period of time.

Exacting demands on product quality, short delivery times and fair prices combined with a high level of commitment are the cornerstones of the company’s fast and stunning growth.

Having outgrown its original production facility, ROWE relocated to Bubenheim, Pfalz in spring 2000 where the premises and buildings of a former furniture factory offered the necessary space for expanding the filling capacities to two production lines in 2001.

Following successful certification according to DIN EN ISO 9001:2000, negotiations were taken up and first supply contracts concluded with major customers. Besides its booming domestic business, ROWE is meanwhile also selling its products under the trade name “HIGHTEC” on the international market through distributors in South and East Europe, Asia, the Middle East and South America.

Today, ROWE employs a workforce of 100 including four apprentices and temporary staff. They produce and sell today engine oils, transmission and hydraulic fluids, industrial lubricants, cutting oils and adhesion improvers including radiator and windshield washer anti-freeze fluids and automotive care products.

Our production facilities comprise 22 blending tanks and seven filling lines. In addition to finished product storage space for 0.25 l cans to 1,000 litre containers, we can draw on storage tanks with a total capacity of up to 1,000 tons for bulk shipments on road tankers.

In January 2009 ROWE concluded the certification process to ISO TS 16949:2002 and DIN EN ISO 9001:2008. These new certifications are the basis for meeting current and future market requirements and further expanding our business.